Hoi An celebrates International Day of Happiness with unique visitor experiences
DNO - The historic town of Hoi An is inviting visitors to take part in a series of vibrant activities marking the International Day of Happiness (March 20), offering a blend of culture, creativity and community spirit in one of Vietnam’s most beloved destinations.
Organized by the Hoi An Center for Cultural Heritage Management and Preservation, the programme is designed to create meaningful, feel-good experiences for both locals and tourists.
A highlight of the celebration is the free photo experience “Hoi An - Happiness Station,” set up at 106 Bach Dang Street, Hoi An, Da Nang.
Open across several time slots throughout the day, the space invites visitors to capture memorable snapshots in a relaxed and welcoming setting.
Whether traveling solo, with friends, or family, guests can take home a visual reminder of their time in the lantern-lit town.
As evening falls, the atmosphere shifts to music and performance with the “Melodies of Happiness” art programme.
In a thoughtful gesture, visitors whose birthdays fall on March 20 will receive special gifts when purchasing entrance tickets. This small but meaningful initiative reflects Hoi An’s emphasis on personalized experiences.
The unique cultural and artistic programs, experiential spaces, and interactive activities for locals and tourists are expected to contribute to creating warm and fulfilling moments for visitors experiencing Hoi An during this period.
This event reinforces why Hoi An continues to stand out on the global tourism map. Over the years, Hoi An has consistently been an ideal destination for tourists worldwide seeking peace and happiness.
In 2025, Hoi An ranked among the world’s top honeymoon destinations by Tripadvisor, and in 2026, it was named Vietnam’s most welcoming destination by Booking.com.
For travellers seeking not just sights but meaningful experiences, Hoi An’s International Day of Happiness celebrations offer a simple yet powerful invitation.