Da Nang Newspaper and Radio, Television signs media cooperation agreement with Yeongam Culture and Tourism Foundation

At the working session, Director of DNRT Doan Xuan Hieu introduced the operations of DNRT and affirmed that the diversification of media platforms has opened up significant opportunities for the unit to develop communication products.

According to Director Doan Xuan Hieu, Da Nang and Yeongam share similarities in developing destinations for festivals, culture, and events. Therefore, coordinating the production of promotional programs for the “Wangin Cultural Festival”, one of Yeongam’s signature festivals, on DNRT’s media platforms, as well as creating videos featuring Yeongam’s culture and festivals, will contribute to promoting Yeongam to audiences in Da Nang, and Vietnam as a whole.

In the coming time, DNRT hopes not only to cooperate in media coverage and promotion of Yeongam’s cultural events and festivals, but also to support communication activities highlighting cooperation between Yeongam and wards and communes in Da Nang that have established partnership ties with Yeongam, thereby bringing practical benefits to all parties.

For his part, Mr. Kim Tae Yang, Head of the Yeongam Culture and Tourism Foundation, acknowledged and highly appreciated the working spirit and communication development orientation of DNRT.

He said the foundation will work closely with DNRT to effectively implement the signed cooperation contents and expressed his hope that the MoU will mark an important step in fostering comprehensive and long-term collaboration between the two sides.

Under the agreement, the two sides will jointly produce and broadcast media content introducing the culture, tourism and major festivals of Da Nang and Yeongam.

DNRT will also support the promotion of the “Wangin Cultural Festival” across its affiliated media platforms and coordinate the implementation of the “International Video Residency - Yeongam Autumn 2026” project.

Additionally, the two units will jointly organize and promote international cultural exchange activities, while cooperating on overseas advertising and promotion campaigns for public agencies and organizations in compliance with the laws and regulations of Vietnam and South Korea.

Representatives from the Da Nang Department of Culture, Sports and Tourism and the Center for International Cooperation and Foreign Affairs Services under the municipal Department of Foreign Affairs affirmed that cooperation between Da Nang and South Korean localities, including Yeongam, has achieved many positive results in recent years.

The partnership between DNRT and the Yeongam Culture and Tourism Foundation is expected to further promote diplomatic ties and cultural exchange between the two sides.

Relevant departments and agencies are committed to facilitating the effective implementation of the signed cooperation contents, thereby leveraging information infrastructure to promote media products highlighting cultural and festival values. This will greatly contribute to enhanced mutual understanding and friendship between the people of Vietnam and South Korea.

Translated by MAI DUNG