Da Nang to promote products at National Spring Fair 2026 in February
DNO - Da Nang will participate in the 2026 National Spring Fair slated from February 2 to 8 in Ha Noi. The event aims to promote and introduce typical rural industrial products, nationally branded products, OCOP items and more.
According to a plan recently issued by the Da Nang People's Committee, the city’s pavilion will cover an area of approximately 250m² and be located in the “Spring Journeys to the Homeland - Specialties from Across the Country” zone at the Vietnam Exhibition Center in Ha Noi.
Products on display will include consumer industrial goods, outstanding rural industrial products, seafood, clean agricultural produce, local specialties, nationally branded products, OCOP items, products bearing collective trademarks, certifications and geographical indications, along with tourism and investment services and distinctive cuisine.
The fair serves as a key platform for trade promotion and business networking, enabling Da Nang enterprises to connect with distributors, supermarkets, retail chains, e-commerce platforms, and domestic and international partners. Its aim is to boost trade, improve quality and traceability, and expand export markets.
At the city’s exhibition cluster, a wide range of cultural and folk art activities, hands-on experiences in making traditional Lunar New Year cakes, and presentations of Da Nang’s culinary highlights, will be organized. The purpose of these activities is to “tell the story” of the city’s land, people and cultural identity.
Participating businesses will receive full support for space rental and transportation costs for goods and display materials.
According to the municipal Department of Industry and Trade, the fair offers an opportunity for participating businesses to directly reach consumers, grasp market trends, enhance designs and packaging, and promote cashless payments and e-commerce.
These efforts will contribute to highlighting the economic, cultural, and tourism strengths of the city, especially in the context of an increasingly competitive market with higher demands for quality and branding.
Participation in the National Spring Fair 2026 not only promotes local products but also underscores the city’s commitment to accompanying enterprises, cooperatives and craft villages in expanding markets and enhancing competitiveness, while further spreading the image of Da Nang as a dynamic, innovative and culturally rich city.
The National Spring Fair 2026 will take place from February 2 to February 8 at the National Exhibition Centre (VEC) Kim Quy in Dong Anh Commune, Ha Noi.
More than a commercial event, the fair is designed as a cultural and tourism space celebrating the spirit and traditions of Vietnam's Lunar New Year (Tet). It is considered the largest trade, cultural and tourism promotion activity opening the Lunar Year of the Horse and is expected to attract visitors from across the country.
Held under the theme “Connecting Prosperity - Welcoming a Glorious Spring”, the event aims to combine shopping, cultural experiences and business networking. The exhibition center, with over 100,000sq.m of indoor space and extensive outdoor areas, will be fully utilized throughout the seven-day program.