Da Nang Spring Fair 2026: A platform for Vietnamese goods to dominate Tet market
DNO - Slated from January 22 - 27, the Da Nang Spring Fair 2026 is a key year-end trade promotion event in the city. Featuring over 200 booths, it is considered a "golden opportunity" for local businesses and production facilities to promote their brands and expand their market share during the peak shopping season for the Lunar New Year of the Horse.
According to the organizing committee, the Da Nang Spring Fair 2026 is one of the annual trade promotion activities held in celebration of the traditional Lunar New Year (Tet).
The event aims to effectively implement programs and activities in response to the "Vietnamese people prioritize using Vietnamese goods" campaign, thereby contributing to the city’s market stabilization efforts before, during, and after Tet.
Notably, this year’s fair is organized in conjunction with activities celebrating the 14th National Congress of the Communist Party of Vietnam, aligning with the city’s socio-economic development goals and long-term trade promotion orientation.
To enhance its attractiveness and support businesses in boosting sales, the fair’s organizing committee has introduced numerous attractive stimulus programs. A highlight will be the "Golden Hour Sale Hunt" program, held daily during two fixed time slots from 10:00 am - 12:00 pm and 3:00 pm - 5:00 pm. During these times, businesses will simultaneously roll out deep discounts, gifts, discount vouchers, and lucky draw programs.
In addition, the city’s accompanying and supportive role for the business community is clearly reflected through preferential policies.
The organizers have arranged a shared exhibition zone covering 54m2, equivalent to six standard booths in a prime location to display and introduce OCOP products, local specialties, and outstanding rural industrial products of Da Nang free of charge.
This serves as an important launching pad to help small-scale production facilities to present their products in a professional setting and access consumers more easily.
Moreover, the city supports 50% of booth rental costs of up to a maximum VND 8 million per unit for businesses with OCOP products and exemplary rural industrial goods, and cooperatives and cooperative groups in the city.
Consumer protection is also emphasized through the presence of a “Genuine and Counterfeit Goods” comparison booth, operated by the Da Nang Market Surveillance Department.
With thorough preparations by the Organizing Committee and the positive response from the business community, this year’s Spring Fair promises to be a bustling trading hub. It will significantly contribute to facilitating the flow of goods, stimulating purchasing power, and creating impressive growth momentum for the city's trade and service sector right from the very first days of the new year.
The Da Nang Spring Fair 2026 will take place from January 22 - 27 at the Da Nang Exhibition and Convention Center at 9 Cach Mang Thang Tam Street, Cam Le Ward.
The fair is open to the public free of charge from 8:30 am to 9:30 pm daily. The event will feature over 200 booths with the participation of more than 140 enterprises and cooperatives.
A wide and diverse range of products and services tailored to Lunar New Year shopping needs will be displayed at the event.