Over 500 businesses join Da Nang’s year-end tourism stimulus for 2025 - 2026
DNO - More than 500 tourism and service enterprises in Da Nang are joining hands to roll out a large-scale tourism stimulus campaign for the end of 2025 and the beginning of 2026, aiming to create a vibrant travel season and a dynamic start to the new year.
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According to the Da Nang Tourism Promotion Centre, the programme will bring a wide range of cultural, artistic, and culinary experiences across the city, from the central areas to southern areas, offering visitors a festive and immersive holiday atmosphere during the 2026 New Year celebrations.
A major highlight is the Danang Concert 2026 - ‘Endless Flow’ scheduled for 8:00 p.m. on January 1, 2026, at the forecourt of the Museum of Da Nang.
Blending semi-classical, electronic, and symphonic styles, the concert will feature the vHz Strings ensemble, singers Vo Ha Tram and Meritorious Artist Quang Hao and will be hosted by MC Nguyen Khang.
The performance is expected to deliver a refined and emotionally rich artistic experience for audiences.
Meanwhile, Da Nang will welcome the new year with the Countdown 2026 - ‘Harmonies in Bloom’ programme at Tam Thanh Square at 9:00 p.m. on December 31, 2025.
The event will feature popular singers Minh Hang and Thanh Duy, a spectacular countdown moment and a low-altitude fireworks display, drawing an estimated 10,000 spectators for a lively New Year’s Eve celebration.
From December 20, 2025 to January 3, 2026, Da Nang will also host a series of festive events and check-in spaces across the city.
Highlights include a 20-metre Christmas tree, colour-changing LED decorations, Christmas-themed installations at the eastern bank of the Dragon Bridge, stylized lily-shaped decorations on the western bank, traditional lanterns at An Hoi Sculpture Garden, and a 3D “I ♥ Da Nang” installation at March 24 Square.
Additional activities include the night run race ‘Lighting Up the Han River’ on December 31, with around 2,000 participants, along with art performances and festival openings from December 30.
These coordinated tourism stimulus programmes are expected not only to enhance visitor experiences but also to lay a solid foundation for a strong tourism rebound in Da Nang throughout 2026.