Mega Sale drives year-end consumer excitement in Da Nang
DNO - Da Nang’s year-end shopping season is gaining strong momentum with the launch of a series of large-scale promotional events aimed at boosting consumption and stimulating the local retail market.
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Among the highlights, the Mega Sale Holiday Da Nang 2025, taking place from December 11 to 14, has quickly become the centerpiece of the season.
The event features 120 booths and more than 300 authentic brands, attracting crowds of residents and tourists from its opening day.
Deep discounts of up to 80% on fashion, cosmetics, accessories, and other popular categories have strengthened consumer trust, backed by organizers’ commitment to offering only genuine, clearly sourced products.
Local shoppers said the diversity and credibility of participating brands are key factors drawing people to such trade promotion events. They hope the city will continue organising similar fairs to help consumers access quality goods at competitive prices.
Retailers also share this optimism. According to Nguyen Duong, representing the brands Ecco and Rockport under TBS Retail, this is the company’s second time joining the event.
Following strong sales in the previous edition, the company brought more than 700 pairs of branded shoes, expecting another “breakthrough” in revenue.
In a market where counterfeit goods still pose challenges, he emphasized that events curated by the Department of Industry and Trade provide a trustworthy shopping environment.
According to Bigbang Luxury Trading and Services, the event organiser, this second edition incorporates new product categories and more domestic and international brands after evaluating consumer feedback.
Many local businesses have also proactively registered to take part, enriching the product offering.
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The Mega Sale Holiday is part of the broader “Mega Sale Year End Da Nang 2025” programme. In just two weeks, more than 700 businesses have joined with over 10,000 discounted products and services.
Major retail chains, including Co.opmart Da Nang, are rolling out extensive promotions to meet rising demand ahead of the New Year and Lunar New Year (Tet) holidays.
It is expected that these year-end promotional activities to continue driving growth in Da Nang’s trade and service sectors, creating a vibrant, transparent, and consumer-friendly shopping environment for residents and visitors alike.