Da Nang aims for balanced international tourist sources to boost tourism growth
DNO - With its expanded geographic space and a diversity of tourism products and services, Da Nang is now working to identify key tourist markets in its promotion strategy, aiming to fully tap its inherent advantages.
In 2025, Da Nang targets to welcome 17.3 million overnight guests, including 7.6 million international visitors. In the first ten months of the year, the total number of guests served by local accommodation establishments reached 15.4 million, of which the number of foreigners stood at 6.3 million.
Notably, Northeast Asia remains the city’s key tourist source market. In October alone, visitors from this region accounted for 49% of total arrivals, including South Korea (30.8%), China (11.5%), and Taiwan, China (6.7%).
The remaining tourist markets included India (6.4%), Thailand (5.1%), and Malaysia (2.7%). Nearly 30% of the visitor structure came from Europe, Australia, the US and several unidentified countries.
After recent administrative merger, the local tourism sector still maintains two main groups of tourists in parallel. I
In particular, the Northeast and Southeast Asian markets align with the vibrant urban core, while European, Australian, and American tourists, especially retirees and culture-, heritage- and nature-oriented travelers, are better suited to areas such as Hoi An, craft villages, and eco-tourism zones.
In addition, the city will simultaneously develop new tourist markets suitable for common destinations such as India, Halal (Muslim), the Middle East and Japan in order to ensure a balanced visitor mix without overlapping negative impacts.
According to Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, despite the administrative merger, the nature of tourism products and tourist markets remains unchanged. However, he underlined the need for the local tourism sector to position destinations and customer markets for its promotion activities in the coming time.
In addition to city-level promotion strategies, individual tourism businesses will develop their own marketing and outreach plans to ensure the highest possible effectiveness in operations.