How technology and creativity shape Da Nang’s image worldwide
DNO - In the digital economy powered by AI, cities like Da Nang can amplify their identity worldwide by blending tourism, art, and storytelling into innovative branding strategies.
Amidst growing digital transformation era, promoting a city’s image beyond local and national borders is more achievable than ever.
Through integrating art, tourism, and creative branding, Da Nang can position itself globally as vibrant and welcoming destinations.
Global examples illustrate this power of positioning. Once people hear of Macau (China) or Las Vegas (the United States), images of dazzling casinos and entertainment immediately come to mind-narratives reinforced through countless Hollywood films.
Interestingly, Vancouver (Canada) has long been associated with scenic harbors and mountain views, featured in iconic movie scenes. Even a simple line, “Goodbye, Vancouver,” has transcended the screen to become a collective memory for generations.
In the “5.0 society,” branding is no longer limited to big-budget productions. Short videos created by YouTubers, TikTokers or AI-driven content can spread rapidly, shaping perceptions in ways once unimaginable.
For Da Nang, these platforms offer a chance to highlight everyday acts of shared meals or the generosity of locals. Over time, such impressions form lasting associations: “This is the spirit of Da Nang.”
Different audiences demand different approaches. Younger generations are captivated by viral videos, transformation trends, and AI-powered creativity.
Older travelers may be reached more effectively through in-flight broadcasts, train or bus screenings, and promotional clips in airports and public squares.
By surrounding visitors with authentic, uplifting images, Da Nang can imprint its brand across demographics.
Equally important are physical touchpoints. Iconic city photographs displayed in stations, cultural short films projected in public plazas, or souvenirs reflecting Da Nang’s heritage all extend the branding effort beyond a fleeting visit.
Even free internet kiosks showcasing local media can reinforce emotional connections.
It is suggested that local authorities plan to collaborate with young creators to produce digital content and transformation trends tied to Da Nang’s landmarks and signature images.
For the time being, AI-powered transformation clips and viral videos spread rapidly across social platforms.
By embracing these digital tools and trends, the city can strengthen its brand identity, highlighting Da Nang as a youthful, dynamic destination on the global stage.