Da Nang strengthens trade promotion to expand global market reach
DNO - Da Nang producers are stepping up trade promotion to expand market reach, leveraging both traditional strengths and digital platforms to compete internationally.
In the city’s ancient town of Hoi An, the Nhat Hien lantern workshop has become a symbol of Da Nang’s creativity. Its owner Le Vinh Thanh produces lanterns priced US$1.50 - US$5, admired for their beauty and durability.
While hotels, cafés, and restaurants in Hoi An remain key customers, Thanh has expanded far beyond local streets.
By joining trade fairs and listing on e-commerce platforms such as Shopee, his handcrafted lanterns now reach buyers across Vietnam and even overseas, as tourists take them home as cultural souvenirs.
Traditional products are also benefiting from Da Nang’s modern trade strategies. In Dien Ban Dong ward, Ha Quang Fish Sauce, certified as a 3-star OCOP product, sells thousands of liters annually.
Owner Tran Thi Thuan embraces livestream marketing to connect directly with consumers, generating more than VND1 billion ($40,000) in yearly revenue.
“Livestreaming helps me present the product visually, interact instantly, and respond to customer feedback,” she explained.
At a broader level, the city is targeting emerging markets such as Russia, the Middle East and Halal economies.
The Da Nang Department of Industry and Trade is driving a proactive agenda, with a focus on organising workshops and training sessions to help enterprises and producers understand specific standards and regulations in each market.
This guidance is particularly crucial for countries where Vietnam has signed free trade agreements (FTAs), enabling local businesses to take advantage of tariff reductions and strengthen their ability to penetrate international markets.
A key priority is digitalization. Da Nang encourages enterprises to adopt e-commerce, digital marketing and artificial intelligence (AI) tools.
The city also promotes sustainable “green products” that align with EU requirements for circular economy practices.
Looking ahead, Da Nang plans to expand trade promotion under the campaign “Vietnamese People Prioritize Vietnamese Goods” for the 2026 - 2030 period strengthen logistics capacity, and develop international trade associations.
Da Nang is strengthening its position as Vietnam’s emerging trade hub, helping local enterprises reach global markets.
The city prioritizes Halal exports to Indonesia, Pakistan, and Bangladesh, while leveraging FTAs to expand into Canada, Australia, Japan, the EU, China and other ASEAN countries with reduced tariffs and stronger competitiveness.