Experience and shop for Ngoc Linh ginseng in Da Nang

The city seeks to promote its value, expand market access and strengthen links across the medicinal-herb value chain.

The September 2026 programme, themed “The Journey of Ngoc Linh Ginseng - Connecting Ngoc Linh Ginseng and Da Nang Medicinal Herb Experiences”, will be held in the area opposite Son Tra Night Market in An Hai Ward, Da Nang.

About 50 booths will showcase Ngoc Linh ginseng, processed ginseng products and other medicinal herbs, offering residents and visitors opportunities to explore, experience and purchase locally produced products.

The event will also serve as a platform for trade connections, business consultations and support for enterprises seeking to expand their distribution networks.

A series of cultural and artistic activities will be organised alongside the exhibition, including Co Tu gong performances and hands-on experiences.

These activities are expected to highlight not only the economic potential of Ngoc Linh ginseng and medicinal herbs, but also the cultural values and indigenous traditions associated with their cultivation and use.

The programme will also provide opportunities for businesses and cooperatives to connect with distributors and potential partners from both domestic and international markets.

Participants will have access to information on market trends, quality standards and legal requirements, helping them improve production and business capabilities while exploring digital tools for trade promotion.

The event is part of Da Nang’s broader efforts to promote Ngoc Linh ginseng and medicinal herbs as strategic products and to develop stronger links between production, processing, trade and services.

By bringing producers, businesses, distributors and consumers together in one experiential space, the programme aims to create new opportunities for market expansion while contributing to the development of a more integrated and sustainable value chain for Ngoc Linh ginseng and medicinal herbs in Da Nang.