DNO - The Da Nang Department of Culture, Sports and Tourism, on Wednesday, announced the Enjoy Da Nang Festival 2026 which will take place from July 22 - 26 under the theme “Feel - Enjoy - Explore”.

The festival promises a series of immersive experiences designed around visitors’ emotions and memorable moments.
Specifically, the opening ceremony is scheduled for the evening of July 23 at the East Sea Park.
Throughout the 5-day festival, visitors can enjoy a wide range of fascinating activities, including a traditional countryside food market, the Enjoy Da Nang Beach Route experience zone, a Night Kite Lights show, and an EDM beach entertainment space at the My Khe Beach.

A highlight of this year’s festival is the debut of the “Soiree of a Thousand Lights” which will run from July 24 to 26.
The new experience invites visitors to gather around charcoal grills, enjoy traditional Quang-style cuisine, and immerse themselves in gentle music and the sound of the waves at night.
Besides vibrant entertainment activities, the event also focuses on programs that connect with nature and promote a balanced lifestyle.
Featured programs include the “Dawn Fish Market” at the Man Thai Beach from July 23 - 25, “Meditation for Inner Peace” at the Linh Ung Pagoda on the Son Tra Peninsula on the evening of July 25, and “Sunrise by the Sea”, a wellness session at East Sea Park on the morning of July 26.
This year’s technology highlight is the “Digital Journey to Discover Da Nang”. Through a digital platform, visitors will participate in 10 interactive challenges at designated check-in locations to earn attractive rewards and enhance their festival experience.
The event will conclude on July 26 with the closing program “Revisiting Da Nang Moments”.

Speaking at the announcement ceremony, Deputy Director of the municipal Department of Culture, Sports and Tourism Tan Van Vuong said Da Nang remained committed to sustainable tourism development by preserving its cultural identity while creating meaningful experiences for both residents and visitors.
In 2026, the city has selected “Da Nang - Return to Origin” as its tourism development theme.
More than just the theme of a festival, it serves as the guiding principle for tourism product development, event organization and destination promotion.
Its aim is to encourage visitors to reconnect with the city's authentic natural landscapes, cultural heritage and local people.
In the first six months of 2026, the total number of guests served by accommodation establishments in the city reached over 9.77 million, up 22% compared to the same period in 2025.
Revenue from accommodation, food and beverage and travel stood at over VND34.7 trillion, an increase of more than 21% compared to the same period.