DIFF - A new gateway to discover Central Vietnam's heritage

Expanding experiential space

The combination of a modern fireworks festival with the cultural and historical values ​​of Central Vietnam's heritage sites, such as the former imperial capital of Hue, the Ancient Town of Hoi An, or the My Son Sanctuary, is opening up many new opportunities for regional tourism development.

According to travel businesses, DIFF not only attracts tourists with world-class fireworks displays but also serves as a “starting point” for a journey to discover Central Vietnam's rich cultural identity.

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This connection transforms Da Nang from an “event destination” into a “complete experience
destination”. While DIFF acts as a “magnet” for international-standard entertainment events lasting nearly two months, the Hue - Hoi An - My Son heritage route provides cultural depth that helps retain tourists.

Mr. Nguyen Ngoc Thien
Deputy Director of the Hai Van Cat International Travel JSC

The advantage is particularly attractive to international tourists who tend to seek multiple experiences within a single trip. With a short travel time, tourists can enjoy dazzling fireworks displays along the Han River while exploring the central region’s unique historical and cultural values.

Not only does it enhance visitor experience, the linkage between DIFF and heritage destinations generates broader economic benefits for the regional tourism industry.

With fireworks nights on weekends, tourists have more time to visit Hue, Hoi An, My Son, and other destinations in the region. This helps distribute tourist flows more effectively while creating additional opportunities to increase revenue for many localities.

Developing a sustainable product chain

To maximize the influx of tourists during the DIFF season and extend their average stay from 2 - 3 days to 5 - 7 days, travel companies are proactively developing new products.

These products include itineraries connecting Hue and Hoi An, sunrise tours atop the Hai Van Pass linking Da Nang and Hue, and hands-on cultural experiences.

Many tour programs now incorporate interactive activities such as visits to Hoi An’s traditional lantern-making workshops and Thanh Ha Pottery Village, where travelers can create their own souvenirs and leave a personal mark on their journey.

Tourism businesses believe that to form a sustainable tourism product chain, there needs to be synchronized coordination among local authorities, heritage management units, and businesses.

A shared promotional strategy that integrates festivals, cultural experiences, wellness tourism, and resort services will help strengthen the competitiveness of Central Vietnam’s tourism sector.

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When Da Nang, Hoi An, and Hue are connected into a unified tourism journey, the appeal of Central Vietnam will become much stronger.

Mr. Nguyen Thanh Tam, General Director of Viet Angroup

In the coming time, Da Nang's tourism industry will continue developing distinctive cultural products, strengthening cooperation with neighboring localities, and promoting the brand “One Green Destination - Three World-Class Experiences”.

Through these efforts, DIFF will not only be an annual fireworks festival but also become a driving force that links Central Vietnam's heritage destinations, thereby contributing to elevating the region's position on the international tourism map.