.jpg "Da Nang showcases tourism and specialties at First Spring Fair 2026")
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DNO - The Da Nang Vietnamese Goods Fair 2026 - Honoring OCOP Products, scheduled from June 10 - 15, will provide businesses an opportunity to promote their signature products and expand consumption market.
Hosted by the Da Nang Department of Industry and Trade, the fair aims to support participating businesses in promoting their products, especially OCOP items, regional specialties, and outstanding rural industrial products.
In addition, the event will provide both residents and visitors with access to quality goods and services at reasonable prices, thereby stimulating consumer demand, and attracting tourists.
It is part of a series of the city’s tourism promotion events in response to the Da Nang International Fireworks Festival (DIFF) 2026.
The Da Nang Vietnamese Goods Fair 2026 - Honoring OCOP Products will take place from June 10 - 15 at the Da Nang Exhibition and Convention Center, located at 9 Cach Mang Thang Tam Street, Cam Le Ward.
Within the framework of the fair, the Vietnam Fatherland Front Committee of Da Nang will launch a peak month campaign for the “Vietnamese People Prioritize Vietnamese Goods” movement.
A highlight will be a 72m2 exhibition booth showcasing Da Nang’s OCOP items, specialties, and exemplary rural industrial products.
Also, there will be a display by the Da Nang Market Management Bureau featuring genuine and counterfeit goods for public awareness.
To enhance visitor engagement, the fair’s organizers will host a gameshow “Guess the Product Price - Win a Gift” during nightly music performances.
In addition, “Sale Hunt - Golden Hours” and “Hot Sale” promotions offering discounts of 10% - 20% will be available at participating booths during two daily time slots, from 10 am to noon and from 4 pm to 6 pm.
These activities are expected not only to stimulate consumer spending but also to provide businesses with an effective platform to promote their brands directly to locals and tourists.
According to the organizers, with its 17th edition, the Da Nang Vietnamese Goods Fair 2026 continues to affirm its position as a reputable annual trade promotion event for many years.
This year’s event will feature nearly 200 booths from 150 businesses, organizations, and individuals from Da Nang and other localities such as Ho Chi Minh City, Thanh Hoa, Ha Noi, Phu Tho, Cao Bang, Lao Cai, Lam Dong, Hai Phong, Dak Lak, Ninh Binh, Vinh Long, An Giang, Vinh Phuc, Hue, Quang Ninh, and Quang Tri.
The exhibition booths at the fair will showcase a diverse range of product categories such as industrial and agricultural products, handicrafts, garments, leather footwear, fashion, consumer goods, food and beverages, pharmaceuticals, OCOP products, exemplary rural industrial products, and specialties nationwide.
This year’s fair will continue to be an effective bridge between businesses and consumers as well as create a good opportunity for companies to strengthen brand recognition, expand markets, and foster production and distribution partnerships.
More importantly, it will help reinforce consumer confidence in high-quality Vietnamese products, contributing to building a culture of choosing Vietnamese goods as a habit, responsibility, and source of national pride for every Vietnamese citizen.
