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DNO - No longer simply a place to stay, many accommodation establishments in Da Nang are gradually becoming “storytelling spaces” where local culture is transformed into immersive experiences for tourists.
At many resorts, culture is no longer confined to decorative details but has become an integral part of the guest experience.
For instance, at Four Seasons Resort The Nam Hai, the imprint of Vietnamese culture is reflected from the architecture inspired by traditional stilt houses, lotus ponds, courtyards, and open spaces characteristic of the tropical region.
In 2024 and 2025, the resort continued to appear in leading rankings by Travel + Leisure, Condé Nast Traveler, and international luxury hospitality awards thanks to its harmonious combination of world-class service and local cultural experiences.
In addition, experiential activities such as making Hoi An lanterns, calligraphy, meditation inspired by East Asian philosophy, cooking Quang-style cuisine, or listening to stories about traditional craft villages help make each holiday a journey of cultural discovery.
Similarly, InterContinental Danang Sun Peninsula Resort is renowned for its architecture by Bill Bensley with its entire design concept inspired by Vietnamese culture.
Communal house roofs, crane motifs, folk paintings, ceramics, northern Vietnamese village imagery and royal court art are delicately recreated throughout the resort.
It is also one of the resorts highly rated by many international travel magazines and consistently featured in rankings of the world's leading hotels.
Many accommodation establishments have leveraged the rich local cultural resources of the Quang region to create a series of unique experiences, from stories surrounding local ingredients to wellness treatments using indigenous herbs.
In particular, community-based activities are receiving increasing attention.
Visitors can join fishermen pulling in their nets at sunrise, learn pottery making, cycle through rural villages, visit traditional countryside markets or listen to artisans share stories about local heritage. These experiences are what give accommodation spaces their unique value.
Many resorts in the city have continued to receive recognition from international tourism organizations in recent years for their ability to blend premium services with local cultural experiences. This is seen as evidence of the growing appeal of cultural tourism linked with accommodation experiences.
According to tourism experts, this model aligns with the sustainable tourism development trend that the world is moving towards.
Studies presented at the recent seminar entitled “Cultural Experiences Through Accommodation Spaces” showed that 85% of international visitors wish to experience local culture authentically, while 78% prefer businesses and products associated with local communities.
The longer visitors stay, the more they spend and the more experiences they engage in.
Amid increasingly fierce competition in global tourism, cultural identity will ultimately determine the long-term attractiveness of a destination, and accommodation spaces are becoming an important link in telling that story.
Design, art and cultural storytelling are increasingly influencing visitors' accommodation choices. As demand for experiential travel continues to grow, international travelers are seeking not only comfortable places to stay but also deeper access to local culture.
