.jpg "Da Nang Tourism promotes “Touch the original” at VITM 2026")
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DNO - Da Nang is showcasing its distinctive experiences and tourism products at the 2026 Ho Chi Minh City International Travel Expo (ITE HCMC 2026), held from August 27 to 29 under the theme “Da Nang - Touching the Original.”
A highlight of Da Nang’s presence at the expo is the “Top 100 Da Nang Touchpoints” programme, which presents the city through experiences suggested and shaped by the community.
Rather than focusing solely on familiar tourist attractions, the programme invites visitors to discover Da Nang through authentic encounters with its landscapes, people, culture and everyday life.
The experiences are grouped into six categories: Pristine Touchpoints, Lifestyle Touchpoints, Identity Touchpoints, Taste Touchpoints, Moment Touchpoints and Tranquil Touchpoints.
Through these experiences, Da Nang seeks to offer visitors a more authentic and immersive perspective of the city, inviting them to go beyond conventional sightseeing and discover its distinctive landscapes, culture, cuisine and way of life.
Also, the city’s tourism space features a diverse range of tourism products and services offered by local businesses, giving visitors and partners direct access to information on accommodation, entertainment, wellness, cuisine and experiential tourism.
The expo brings together around 600 international buyers, 50 high-level delegations, 280 international buyers and more than 500 tourism and service businesses from Vietnam and abroad.
The event is expected to welcome approximately 50,000 visitors and facilitate more than 26,000 business appointments, providing an important platform for tourism promotion and international market connectivity.
Complementing its destination promotion efforts, the Da Nang tourism space provides a valuable platform for local businesses to meet international buyers and partners, explore new cooperation opportunities, exchange tourism products and strengthen connections with international source markets.
With its message “Touching the Original”, Da Nang seeks to position itself as a destination where visitors can experience the city in a genuine and memorable way – through nature, culture, cuisine, people and moments of everyday life.
Its participation in ITE HCMC 2026 therefore not only promotes Da Nang as an attractive tourism destination but also strengthens the city’s international tourism connectivity and contributes to the sustainable development of its tourism sector.