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DNO - Da Nang's retail sector has shown remarkable growth, driven by a variety of vibrant commercial and service activities. The city continues to attract investment from the world's leading retailers, affirming it position as an appealing shopping destination.
According to statistics released by the city's Department of Industry and Trade, the total retail sales of goods in September reached VND 11,505 billion, up 17.1% year-on-year. The accumulated figure for the first nine months of 2025 stood at VND 103,929 billion, an increase of 17% over the same period in 2024.
By October, the momentum remained strong with total sales reaching VND 114,700 billion, a 16.7% rise year-on-year. This impressive growth rate reflects the city’s economic vitality and increasing consumer confidence.
Over the past years, Da Nang has developed a variety of retail types, harmoniously combining modern trade, traditional trade, and e-commerce.
The city's industry and trade sector is advising the municipal People's Committee to invest in new projects, including the reconstruction of Con Market and the development of Hoa Phuoc Wholesale Market.
Da Nang has identified e-commerce in the retail industry as one of the key tasks to realize its goal of becoming a smart, modern, and dynamic city.
The city, therefore, is focusing on developing digital-based business models. Also, e-commerce, e-commerce platforms, and multi-channel retail methods are inevitable trends in Da Nang's retail industry to meet consumers' smart shopping needs.
Da Nang's retail system now features the presence of major retail brands such as Vincom Plaza Da Nang, Lotte Mart Da Nang, Indochina Riverside Mall, Helio Center, Go! Da Nang, Danavi Mart Da Nang, and Co.opMart Da Nang.
The city's sustainable and green retail industry will develop even more strongly when on November 17, the MM Mega Da Nang Super Center will officially open in Hoa Khanh Ward. This is the first "Super Center" model of MM Mega Market in Vietnam with a total investment of US$ 20 million.
The launch of this large-scale project is expected to create a new wave of investment and enhance the city’s integration into the global trade and retail network.
In the coming time, a series of large-scale trade promotion events will be held across Da Nang to stimulate consumer spending.
One of highlights will be the Mega Sale Holiday year-end promotion campaign, and the Da Nang Product Exhibition, both slated in December 2025.
Additionally, there will be diverse trade and e-commerce promotion programs, associated with the implementation of the campaign "Vietnamese people prioritize using Vietnamese goods".