Da Nang ranks first in Agoda searches by Vietnamese travellers

Notably, interest in Da Nang is not limited to peak travel periods such as public holidays or the traditional Vietnamese Lunar New Year (Tet), but is evenly spread throughout the year. This trend highlights its ability to offer diverse “travel scenarios” tailored to different types of visitors.

In Da Nang, a day can begin amid the vibrant rhythm of a modern, dynamic city, where travellers engage in events, entertainment, shopping and urban experiences.

Moments later, the city slows its rhythm, inviting travelers to unwind along pristine beaches or journey onward into heritage spaces, traditional craft villages, and ecological areas that capture the soul of local culture.

Based on domestic accommodation search volumes, Da Nang is currently leading the rankings, with international interest in the city rising by 25% compared to the same period last year.

This flexible transition between energy and tranquility creates a unique and lasting appeal, ensuring Da Nang remains a top choice whenever travellers plan their journeys in Vietnam.

Also assessed by Agoda, domestic travel trends in 2025 continue to favour destinations that are safe, easy to access, and equipped with a diverse service ecosystem suitable for families, groups of friends, and solo travelers alike.

Da Nang meets these criteria comprehensively, with its wide range of accommodation options, welcoming public spaces, and tourism products increasingly designed to prioritize experience, emotion, and personal connection.

Beyond being a place simply to visit and stay, Da Nang is increasingly chosen as a destination to explore, enjoy, rest, and renew.

This emotional dimension has become a key factor enabling the city to maintain its strong presence on major online travel platforms over many consecutive years. The city’s consistent lead in Agoda search rankings also reflects not only its ability to attract new visitors, but its success in encouraging repeat travel.

Every return to Da Nang reveals a new experience, a fresh perspective, and a renewed emotional connection. As Vietnam’s domestic tourism gains momentum and moves toward deeper, more meaningful travel,

Over the past year, as searches for Vietnam by international travellers increased by 21%, interest in domestic travel among Vietnamese travelers also rose by 14%, reflecting a growing preference for exploring destinations closer to home.