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DNO - The Da Nang Department of Culture, Sports and Tourism, on October 20, held a program for its tourism promotion and partnership in Singapore.
The initiative aims to strengthen cooperation and expand the international visitor market for the city, focusing on the Meetings, Incentives, Conferences, and Exhibitions (MICE) and high-end leisure tourism.
The Da Nang Tourism Promotion Center noted that the program was attended by the Vietnamese Ambassador to Singapore, Tran Phuoc Anh; more than 20 partners from the tourism, aviation and MICE in Singapore; and representatives from 11 Da Nang-based tourism businesses.
At the program, participating businesses discussed market demands, showcased their products, explored collaboration opportunities, and developed initiatives to attract international visitors.
With its theme "Return to Origins", Da Nang presented its signature tourism products, a blend of beach vacation, cultural heritage, natural landscapes, local cuisine, and local life experience. The city also outlined its tourism development strategy and support policies for its partners, especially regarding MICE tourism.
According to the Department of Culture, Sports and Tourism, Da Nang received 105,305 Singaporean visitors in the first nine months of 2026, an increase of approximately 37.3% compared to the same period in 2025, surpassing the total number of Singaporean arrivals to the city last year.
Meanwhile, Singapore is identified as a promising market for Da Nang's tourism and a regional hub for tourism, aviation, and business. Therefore, Da Nang's tourism promotion efforts in Singapore enables the city to access an international partner network, expand its product distribution channels, and attract visitors from Southeast Asia and the broader Asia-Pacific region.
On this occasion, the Da Nang delegation, from October 21 to 22, joins the Vietnam tourism pavilion at ITB Asia Singapore 2026, alongside the Ho Chi Minh City Department of Tourism, to showcase their tourism products while exploring collaboration opportunities with international partners.