Da Nang - An attractive destination for tourists in summer

In rent days, beaches along Vo Nguyen Giap Street in Son Tra District such as My Khe, Pham Van Dong and Man Thai have been packed with visitors. As recorded by our reporters, starting from about 4:00 pm onwards, a large number of people begin flocking to the My Khe Beach, voted as one of the most beautiful in the world.

In particular, during the 5-day Enjoy Da Nang Festival 2025, local beaches were crowded with people at night. Many tourists expressed their excitement when travelling to Da Nang.

Mr. Dang Hai Duy from Ho Chi Minh City shared that he came to the central coastal city to experience the Da Nang International Fireworks Festival and visit its famous tourist destinations, especially the most beautiful beach on the planet. “The beach here is stunning, the water is clear and the atmosphere is bustling and cheerful. I have the opportunity to take part in many attractive activities such as artistic kite flying, check-in points and street food. I find Da Nang quite vibrant and attractive. I hope I will have a chance to return to the city in the near future” he said.

Currently, the average occupancy rate of hotels citywide is quite high. Mr. Danny Chi Ho Tse, General Director of Operations of Wyndham Danang Golden Bay Hotel, informed that the hotel’s average occupancy rate reached about 89%, with even higher rates on weekends, during the summer, especially on nights when DIFF 2025 took place.

“DIFF is not only an entertainment event, but also a magnet drawing a large number of tourists to Da Nang” he noted.

With its weekend schedule, the festival creates ideal conditions for tourists to combine short vacations with family and friends, thereby boosting room occupancy, accommodation revenue and accompanying services at hotels.

“For the city's tourism industry in general, DIFF contributes to building the image of Da Nang as a leading destination for events in the region, and helping extend the summer tourist season and foster commercial, culinary and entertainment activities throughout the city. This is a great opportunity for tourism businesses to improve service quality, innovate experience and promote their brands to a large number of domestic and international tourists”, Mr. Danny Chi Ho Tse shared.

Tour operators in the city have also recorded many positive signals. Mr. Nguyen Ngoc Thien, Deputy General Director of Hai Van Cat International Travel JSC, said that tour bookings and service requests through the company have increased by 25 - 30% compared to the same period last year. In particular, there is a diversity in customer groups, not only domestic tourists from all provinces and cities but also a large number of international tourists, especially from traditional markets such as South Korea, China, Japan and Southeast Asian countries.

Combo tours combining fireworks viewing with visiting famous tourist spots in Da Nang and neighbouring areas such as Hoi An, Ba Na Hills and Cu Lao Cham have been warmly welcomed by tourists. Hotel rooms in both central and beachfront areas were at near-full capacity on fireworks nights, indicating strong demand for accommodation and related services.

Airlines have to increase flights and open new routes to satisfy this surge in demand. A representative of Vietnam Airlines said that during the peak summer season, the airline planned to offer nearly 1.6 million seats on domestic routes to and from Da Nang, including flights from Ha Noi, Ho Chi Minh City, Nha Trang, Hai Phong, Can Tho and Buon Ma Thuot. On major routes, Vietnam Airlines will operate up to 32 flights per day between Ha Noi and Da Nang, and 21 flights per day between Ho Chi Minh City and Da Nang.

At the same time, Vietnam Airlines focuses on international routes, with 18 flights to and from Da Nang every week from Tokyo, Seoul and Bangkok. Starting July 1, the airline will add four weekly flights to Osaka to accommodate tourism and business travel demand.

According to the municipal Department of Culture, Sports and Tourism, aside from the Enjoy Da Nang 2025, the summer in Da Nang is being energized by a series of large-scale events such as DIFF 2025, the 3^rd edition of Da Nang Asian Film Festival (DANAFF III), the Viet Nam - UK Football Festival 2025, the Da Nang Vietnamese Goods Fair 2025 - Honouring OCOP products, the “Summer Fun with Sprite” programme, the Viet Nam - Japan Festival, the VnExpress Marathon Da Nang 2025, and the Viet Nam - Korea Festival.

Connecting activities also take place regularly and continuously at tourist destinations in the city. “The service and tourism sectors continue to develop strongly with many new, unique and vibrant activities, festivals and tourism products in the locality. The notable highlight is the successful organization of a series of events to celebrate the 50^th anniversary of the Da Nang Liberation, and the successful opening of the Da Nang International Fireworks Festival 2025. Additionally, tourism stimulus activities have achieved many positive results” said Mrs. Truong Thi Hong Hanh, Director of the municipal Department of Culture, Sports and Tourism.

In the first half of 2025, the total number of guests served by local accommodation establishments is estimated at 5.792 million, up 17.1% over the same period in 2024. Total retail sales of goods and service revenue is likely to have reached VND 79,149 billion, up 24.53% over the same period last year, she added.