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culinary identity

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Da Nang’s efforts to build destination brand through distinctive culinary identity

Da Nang’s efforts to build destination brand through distinctive culinary identity

DNO - Cuisine is described by many tourists as Da Nang’s "living treasure" thanks to the diversity of ingredients from fresh seafood to humble, rustic specialties. However, to turn dishes into true tourism highlights, the city needs to enhance quality, standardize visitor experience, and build a sustainable culinary ecosystem.
Tourism

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