A common tourism brand name for three central localities

(QNO) - The “Essence of Vietnam” has just been selected as the common tourism brand name for  three localities in central Vietnam including Quang Nam, Hue provinces and Da Nang city.

Representatives from the three localities’ tourism sector signing an agreement for the common tourism brand name on May 18th.

The idea of this brand name was suggested by the experts from the project of Environmentally and Socially Responsible Tourism Capacity Development Programme funded by the European Union (EU-ESRT). The “Essence of Vietnam” expresses profoundly the special tourism products of three central coastal localities including cultural history, heritages, nature - sea and islands. The  EU-ESRT will continue to co-ordinate with the localities to complete the brand name logo and slogan as well as consult about marketing.

By baochinhphu.vn